Online learning services took a significant increase in 2021. More individuals are working remotely, and many are turning to online courses to learn new skills or upgrade their skills in order to stay up-to-date and competitive.
Many sectors are increasingly looking at providing online training. This generates new revenue streams, offers value, and aids in brand differentiation. For example, the travel sector adds value to passengers by providing language learning alternatives, whilst the recruiting industry provides eLearning on in-demand skills to better equip new candidates. However, creating a training system from the ground up is an expensive and time-consuming undertaking. A white label LMS is a more convenient and cost-effective solution.
What Is a White Label LMS?
A white label product is one that arrives unbranded. The term is derived from the music industry. Promo copies of records were once handed out in white sleeves with no official artwork. These were distributed to DJs in order to request new music and build anticipation for the debut of an album.
White labelling is a method of ensuring that your Learning Management System is the best match for your organisation, representing both your brand and your training objectives. White label software is now available in a variety of industries, and its adaptability is an appealing proposition. White-label software is software that is generated and developed by one company but given to the client under a different brand. So, by investing in a white label LMS, you’re allowing for an extra degree of customisation while also avoiding a world of snags and errors on the technological front.
White Label LMS Features
The degree of customisation will vary from platform to platform, but the essential concept remains the same. In most cases, no coding skills are required. You can purchase a ready-to-use learning management system that can be customised to match your company’s identity.
- Branding – includes the logo as well as the colour schemes. Most of the LMS allows you to add your logo to the eLearning portal and the login page, as well as adjust the colours to fit your brand’s identity. It not only looks good, but it also helps your reputation. 9 out of 10 candidates think they are more likely to apply to a company that invests in branding.
- Portal – the place where the bulk of the users will spend the majority of their time. You should be able to attach bespoke banners and welcome text in addition to your logo.
- Multi-portals – when it comes to creating sub-portals for diverse audiences, branding aspects are typically the most crucial. With many portals, you can create a unique environment for each audience.
- Custom domain – it is a one-of-a-kind, branded name used to identify a website. There are over 367.3 million domain names available, therefore yours need to stand out. With a white label LMS, you may use whatever domain name you want. Some options just allow you to partially personalise your domain, while with some, you can entirely personalise your URL without revealing the identity of the LMS provider.
- Personalised emails – most of the time, your LMS provider will send emails to your users through their domain. White-labeling allows you to entirely modify these system interactions with your own company’s addresses and names, such as the details of an HR Manager or Director. That implies you can also establish a personalised reply-to-email address.
- Customised Certificates – Your learners would like to receive a certificate after completing a specific course or training program. Many LMS platforms offer bespoke certificates (with your brand logo) to everyone who enrols in your courses. This is one of the most effective techniques to raise brand recognition and visibility.
Benefits of White Label LMS
A great product or service is essential, but it is only one component of the success equation. You must also create a recognisable brand. With a good white-label LMS, it should be simple to significantly change the look and feel of your training site while maintaining full compliance with your business brand.
- Brand ReflectionWhether your training site is intended for internal use (for example, new hires or employee training) or public use (customer and partner training), it should be a component of your brand identity. A custom theme can be integrated into an eLearning platform to achieve your aims, but a white-label eLearning platform allows you ultimate control by assisting you in removing all vendor references from the domain name, UI, and other materials.
- Increased Revenue and ProfitsGrowth and expansion are crucial to success. Any firm, regardless of sector, needs to expand its operations, products, or services to succeed. By introducing a new service option, such as white labelling, you open up new routes and opportunities for your brand to enter new markets and generate new revenue streams. It can not only be used to upsell or downsell, but it also allows you to define your own pricing based on your company strategy.
- Saves TimeBuilding your own LMS takes between 400 and 500 hours on average. And that’s only the first iteration of a basic build. As a result, it may take you much longer. A white label LMS purchased from a SaaS provider is an alternative. That way, you can customise the platform to your heart’s content without building it from the ground up. This will save you a lot of time and work.
- Saves CostDeveloping a learning system from the ground up is not an easy task. In reality, the price of one with very minimal capability ranges from $30,000 to $120,000. Not to mention the cost of the server, continuous maintenance, and general overhead. You could also use a white label LMS to save time and money on setup while focusing on engaging your learners.
- Increased EngagementEngagement is critical whether you sell courses online or train employees internally. The more engaged your learners are, the more likely they will finish their training and enrol in future programs – branding aids in discovering your apps and websites. When the student sees your name and emblem on the Android or Apple store or on a website, they will recognise it as coming from the LMS.Dynamic graphics and a comprehensive branding strategy always improve the user experience. And this is more essential than you might think: if your company’s colours are bright and joyful, why should your company’s learning portal be boring and grey? Present visually appealing online training courses that fit in with the company’s visual culture – this can assist your learners in relating their learning pathways to their career paths to some extent.
- Maintained ConsistencyConsistency shows dependability and professionalism. Make it clear to your customers or learners that they can rely on your firm to supply constant quality, beginning with a consistent identity. Keeping your branding consistent across all platforms can raise sales by 23%.
Finding the Right Fit
There is no such thing as a one-size-fits-all product when it comes to the eLearning sector. Each organisation’s needs are unique, and each platform provides unique solutions. The best place to begin is determining how much you can afford to spend for your LMS and what features and access you will require. Some need a monthly subscription, while others charge a price per user.
Once you’ve sorted out the basics, look into your possibilities by reading reviews and articles.
eLearning is one of the fastest-growing industries, and using an LMS can open up new doors for your company. Lack of time, knowledge, and resources is frequently cited as reasons firms do not establish their own LMS. A white label eliminates all of these issues, providing you with a quick and straightforward option to enter the world of online learning without increasing your bottom line. With the adoption of an LMS, several businesses could grow and boost their revenue.