Gamification is one of the most popular corporate learning trends. This strategy has numerous advantages for both managers and employees, including improved engagement. As a result, the gamification market is expected to be worth $30.7 billion by 2025.
The strategy of incorporating gamification in the workplace is gaining popularity in the Tech world due to how effective it is at improving a company’s productivity by combining duties and company goals with awards and recognition, which is why over 400 multi-national companies such as Google, Formaposte, and Domino’s have begun to invest in gamification heavily.
It is important to understand that the purpose of gamification is not to turn work into a game. Instead, the idea is to blend game mechanics with professional tasks in order to boost productivity and make your job more exciting. Furthermore, encouraging employee engagement stimulates employees to focus on the organisation’s overall success.
Inspiration and motivation, a fun learning environment, and a more appealing location to work are all advantages of gamification for the employees. In this blog, Sentinel 9 explores why this technique is gaining popularity and the benefits it brings.
What Is Gamification?
When a company adds gaming into employee training and e-learning, this is referred to as gamification. This strategy enables a firm to incorporate intriguing game-like features — such as story, problem-solving, and rewards — that assist employees in becoming interested in training while still effectively imparting the teachings.
‘The only way to do great work is to love what you do’, Steve Jobs once stated. Gamification, on the other hand, makes employees’ employment more enticing and less stressful. Employees are motivated to achieve more when they receive immediate rewards, frequent surveys, and timely recognition.
Variety of Game Mechanics
Gamification mechanics, also known as game mechanics or verbs of gamification, are the elements utilised to gamify an eLearning course. These are the behaviours, control mechanisms, and processes found in games that assist place the student in the middle of the action while also restricting them in some ways to create a challenge.
- Experience Points – learners receive experience points as they advance through their program. They also indicate a learner’s skill over their learning environment.
- Badges/Achievements – are typically issued after the gamer/learner accomplishes something and are associated with accomplishments. Badges generally are displayed under a learner’s username, in leaderboards, and anywhere else, usernames are presented in the LMS (learning management system). Badges increase learner ego and allow learners to brag about them in front of coworkers.
- Leaderboards – using a leaderboard can help tap into students’ intrinsic incentives. Everyone desires to be recognised and applauded. This technique works incredibly effectively in a competitive audience.
- Levels – indicate that a user has achieved a certain point. Levels are frequently specified as point thresholds so that users can automatically level up based on their engagement, or levels can be used to signal status and regulate access to site material. They denote that an individual has reached a stage of achievement and advancement that has moved them into a more advanced ring of aims and objectives that they are now judged capable of achieving.
- Progress Bars – show the learner how much of the course they have finished and how much is needed to be completed. Progress bars need to be visually pleasing and move smoothly with animations after each step.
Why Use Gamification?
Although the complete list is significantly longer, we’ve gathered the five most compelling gamification benefits.
- Increases Engagement and Productivity
Without question, gamification may play a big part in promoting employee engagement as complex or repetitive chores are given in a more challenging manner with gamification. Furthermore, when goals are met, employees experience satisfaction and self-motivation. All of these criteria are critical to an employee’s success in realising their full potential.
According to eLearning, 80% of American workers believe that learning through games is a more exciting type of education. Companies have also discovered that including games in their training plan enhances productivity by 50% and employee engagement by 60%.
Furthermore, 79% of employees say gamification has enhanced their motivation and a sense of purpose at work.
- Encourages Social Interactions and Teamwork
Many gamification features contain a competitive element, allowing employees to compete against one another and bond while learning vital areas of their job. It’s all about making employees feel like they’re a part of the team.
Nothing is impossible when like-minded people band together to achieve a shared goal. Gamifying the workplace allows for this by bringing people with similar ideas and interests to the workplace. Employees today expect involvement and culture, and this is one enjoyable way to provide it.
As a result, firms need to maintain a healthy work culture that allows both individuals and the organisation to grow.
- Develops Corporate Image
Gamification assists a firm in strengthening its corporate image, allowing it to stand out in the eyes of competitors, employees, and the general public. Communication is one such business tool that is critical to every organisation’s success.
Gamified programs can be used as an internal communication tool to attract investors interested in investing in the firm or potential candidates interested in joining the organisation and increase the role of the employees.
Communication becomes easier with the help of gaming dynamics. It teaches the many methods of transmitting information, as well as what the optimal mode of transmission is and how to make it effective.
- Fosters Creativity and Innovation
Employees might be compelled to think outside the box by putting themselves in high-stakes circumstances through gamification. You can incorporate various elements into the serious game to familiarise them with the most baffling situations they may face in the real world. As a result, eLearning games are excellent for encouraging workplace innovation and creativity.
- Provides Calls to Action
By connecting with workplace apps, gamification gives employees rapid performance feedback and guides them on what to do next. It is also ideal for new employee onboarding. Performance can be increased by following a set of actions that will lead the employee toward improved performance.
Gamification can be a scary notion for those who are unfamiliar with it. When you break it down, however, you’ll discover that it’s actually just about making traditional learning more entertaining and engaging. Gamification’s possible applications include a wide range of industries, businesses, divisions within businesses, and individuals inside those divisions.
This is more valuable than ever for today’s employees and businesses. This is one approach to improve your company culture, whether you’re searching for new ways to engage remote employees, a better training strategy for the future, or simply a way to improve your company culture.